"The greatest leaders recognize that they’re here to serve, not to be served."
– Ken Blanchard
Since 1983, RAROCO Insurance Brokers, Inc (then known as RA ROCO Insurance Agency) has been a consistent annual top producer of life and non-life insurance in the Philippines. With the help of its highly competent and excellent employees, RAROCO Insurance Brokers, Inc aims to provide swift service to every Filipino’s insurance needs.
Ramon A. Roco, Founder
VISION
RAROCO Insurance Brokers, Inc. envisions to be “THE” top of the mind insurance broker of choice for all life and non-life insurance needs of every individual, family, and company in the Philippines.
MISSION
RAROCO Insurance Brokers, Inc. aims to provide swift service and easy access to all our clients’ insurance needs both life and non-life. We accomplish this by employing the industry’s best and finest in order to offer high-quality insurance products for each individual, family and corporation
OBJECTIVE
RAROCO Insurance Brokers, Inc. looks forward to growing as a competitive yet family-oriented company that continues to succeed as a multi-awarded top-ranking brokerage for the next 100 years onward.
Awards
Phoenix Award for Broker
at least 10 years with minimum 50 Million of Production
Broker of the Year - Travel
Top Travel Sales Production Broker
Top 1 Broker
Top 1 Medical New Business Production - Broker
Top Producer
Top 1 Broker in Quarter 1 of 2023
Top 1 Broker
Top 4 Travel Producer
Online Thanksgiving Celebration
4th Quarter Personal Production Incentive
3rd Quarter Production Performance Incentive
Valuable Support and Partnership
1st Quarter Production Performance Incentive
2nd Quarter Production Performance Incentive
Top Broker of the Year Luzon
Top 1 Broker based on Policy Count (Dollar) Produced
Trusted Partner
Top Broker of the Year 2016
Top Broker of the Year 2016
2016 Outstanding Producers
Top 1 Broker in Terms of Policy Count for Fiscal Year 2015
Top 2 Broker in Terms of New Business Premium for Fiscal Year 2015
Broker & Independent Sales Advisor
Top 2 Producing Broker Based on Policy Count
Top 3 Producing Broker Based on Premium
10th PLace 2014 Highest Sales Performance
Revenue Buster Top 5 Producer 2013
Exemplary Sales Performance for the Year 2014
Valued Corporate Solutions Broker Partner
Exemplary Sales Performance for the Year 2013
Top 2 Producer Year 2012
9th PLace 2012 Highest Sales Performance
Exemplary Achievement in Sales for the Year 2013
9th Place - 2010 Highest Sales Performance
10th Place - Broker Category
Achieving Php 200,000.00 in Paid Premium for Fire Insurance
Sales Production of MEDICard for Year 2003
Achieving Php 150,000.00 in Premium for Fire Insurance
The Outstanding Philippine Salesmen
Core Values
ACCOUNTABILITY & PROACTIVE MINDSET
Combines Accountable and Proactive and Innovative Mindset. This value emphasizes taking responsibility for improving situations, solving problems, and anticipating challenges before they arise.
COMPETENCE & COMMITMENT TO EXCELLENCE
Merges Competent and Commitment to Excellence. It highlights the importance of being skilled, knowledgeable, and striving to do your best in every task and aspect of work.
EXCEEDS EXPECTATIONS
Focusing on going beyond the required expectations, taking initiative, and providing additional value through foresight and action.
CULTIVATES HARMONIOUS CULTURE
Emphasizing interpersonal skills, fostering positive relationships with colleagues and clients, and creating a supportive work environment.
FAIR AND COMPASSIONATE LEADERSHIP
Combines Firm and Fair, Yet Compassionate Management and Service with a Smile. This value reflects the importance of leadership that is both fair and compassionate, while maintaining respect and empathy in interactions with others.
Company History
Started as an agent
Mr. Roco was initially a life insurance agent who ventured in non-life insurance to complete both the needs of his clients. In the early 80’s he was awarded as one of the Ten Outstanding Philippine Salesmen (TOPS) given by the Association Philippine Management Association. This successfully leads him to open RA ROCO Insurance Agency in 1983.
Top Agency Award
In early 2000, Mr. Roco not only won the individual top sales agent award but also bagged the top agency award for Philamcare then under The Philamlife Group of Companies.
Birth of the Corporation
By December 2003, the company officially became RAROCO Insurance Brokers, Inc. For Pacific Cross (formerly Blue Cross), RAROCO has been a consistent annual top producer in medical and travel insurance. In the line of motor car insurance, our corporation has been recognized as a high-ranking producer for Philippine British Assurance Corp.
One-Stop-Shop
Whether life or non-life insurance, RAROCO Insurance Brokers has been a convenient one-stop-shop for many clients. Many principal insurers, acknowledge and award RAROCO for its yearly accomplishment in top sales performance.
The Legacy lives on
The legacy of RAROCO Insurance Brokers lives on as the torch has been passed down to his eldest daughter, Denise Roco – De Leon, who now presides as president.
Key Officers
RAROCO Insurance Brokers, Inc. looks forward to growing as a competitive yet family-oriented company that continues to succeed as a multi-awarded top-ranking brokerage for the next 100 years onward.
VICE PRESIDENT
Ramon M. Hidalgo graduated from Ateneo De Manila University with a degree in Economics. He is a sports person and was in the Varsity Swimming Team in high school until his sophomore year in college. He was the Representative of his Senior batch in the college Student Council. This position included heading the Registration Committee to assist the University during the enrollment period of the entire college population.
His first job was with PHINMA as part of the Treasury Group, moved on to Merrill Lynch Philippines as an Account Executive/Financial Consultant responsible for servicing and advising clients on their international investments including the NY Stock Exchange. He then dabbled a bit in the local stock market when he joined Citisecurities. He also did some real estate brokering before finally joining RAROCO in August 2001.
He has found his calling in the insurance industry, enjoying the responsibility of familiarizing himself with the various insurance products and ensuring that the clients get the best coverage in terms of benefits and pricing. He is now RAROCO’s specialist for providing companies with their medical/hmo and group life requirements. He has a team that supports him in achieving these objectives.
He continues his sports activities by engaging in weight resistance training at his home gym with his two sons.
FOUNDER & CHAIRMAN
RAROCO Insurance founder and president, Mr. Roco, is a BS Management graduate from the Ateneo de Manila University, and finished his Masters in Business Administration in UP Diliman. He also had a brief stint teaching Marketing in St. Scholastica Manila, and later on became the Division Chief for Special Events under the Directorate for Public Affairs in the National Food Authority.
The opportunity to venture into the insurance industry landed on his lap while at the NFA , and he started out as a life insurance agent who ventured in non-life insurance in order to complete both needs of his clients. Monchito landed in the top 10 passers from the Insurance Commission test and in 1982, he was an Awardee of the Ten Most Outstanding Philippine Salesmen. In the early eighties, he would knock on the doors and ring on the bells of complete strangers. Experiencing rejection on a daily basis didn’t dampen his spirit. Eventually, his persistence successfully lead him to open RA ROCO Insurance Agency in 1983. In the early 2000, Mr. Roco not only won the individual top sales agent but also bagged the top agency award for Philamcare then under The Philamlife Group of Companies. By 2004, the company officially became RAROCO Insurance Brokers, Inc. The Society of Triple I (Independent Insurance Intermediaries) is a non-stock non-profit organization founded by Mr. Roco originally in 1986 but was called GIAAPI. The organization aims to unify brokers and agents for the improvement of the insurance industry. It is the certifying body for certified insurance professionals, and assisted in drafting the 2013 Philippine Insurance Code.
With Mr. Roco at the helm, RAROCO has been a consistent annual top producer in medical and travel insurance for Pacific Cross (formerly Blue Cross). In the line of motor car insurance, our corporation has been recognized as a high-ranking producer for Philippine British Assurance Corp. Several other principal insurers acknowledge and award RAROCO for its yearly accomplishments in top sales performance.
VICE PRESIDENT OF ADMIN/HR & SALES
Erna Rovera – Santiago studied Mass Communication at University of Makati. She found passion in various artistic forms and decided to join a chorale and dance group during her school years. She consistently stamped her mark as being in the Top 10 students in their class every school year.
She first pursued a career in Administration and Finance with Aden Services as the Admin and Finance Assistant and Executive Secretary of the Country Manager for 4 years overseeing operations for up to 3 projects in Facilities Management in Masbate Gold Project, Mankayan Benguet and Sagittarius Mining simultaneously. She then showed her mastery in sales joining a BPO company last 2014 hitting sales targets on flight ticket reservations. She finally joined RAROCO Insurance Brokers, Inc. as Admin and HR Manager showing excellence in managing people and company operations last May 2014.
She found passion in managing employee’s and touching people’s lives by updating company protocols and processes for betterment of daily operations. As the Admin and HR Manager, she made sure that all guidelines set are being met including management of the sales team. She is now the Vice President of Admin, HR and Sales – overseeing swift operations of multiple departments within the company. She is also the Corporate Secretary of the Board and the current Data Protection Officer (DPO) of the company.
PRESIDENT
Denise Roco – De Leon graduated from Ateneo De Manila University with a Bachelor’s of Fine Arts in Creative Writing. She was also voted as block representative of the course.
Denise was Head PR specialist for defunct events and PR firm, RPA & Communicate in 2007-2008, managing events and writing lifestyle and business press releases. She was senior writer of lifestyle magazine, PeopleAsia from end of 2008 to 2011, and still contributes to the said publication. While in PeopleAsia, she wrote the scripts for their three major yearly events – Men Who Matter, Women of Style and Substance and the most prestigious People of the Year Awards. Denise was part of the editorial board that handled SM’s Generations: 50 years of serving millions commemorative book. She has also been a contributing writer for several broadsheets such as The Philippine Star, Manila Times and Manila Bulletin, as well as magazines like Philippine Tatler, Health Today, Mom’s Today, Rogue, Esquire and online sites such as Spot.ph and Drinkmanila.com.
From 2011 to 2012, she was Events & PR officer for Rustan Commercial Corp. – handling the Cosmetics, Perfumes & Toiletries Division. She organized all consumer and press event launches and workshops, media requests, pullouts, as well as executing promos and disseminating info to all press. She handled about 20+ brands in the entire C & T Division.
A multi-faceted busy bee, Denise is a certified teacher in several styles of yoga including Yin, Laughter and Hatha. But has found her true calling as a Kundalini Yoga Teacher. She is also a certified Sound Healer under Swami Chaitanya Krishna of Golden Temple Singing Bowls, Nepal. Currently, she is taking her LeveL 2 Kundalini training. In her spare time, she squeezes in her services as a tarot and angel card reader, and as a Reiki healer. But managing her family business full-time, remains her top priority.
She began as sales officer for RAROCO Insurance in 2013, then soon after was given the opportunity to use her skill set from corporate training in Rustan’s and apply it in the office handling operations. With her mother leaving the Admin & Finance position vacant, she stepped in and became VP for Admin and Finance and VP for Sales and Marketing in 2014. In 2019, Mr. Roco passed the torch down to his daughter as President. Aside from being President, she is also our Corporate Governance Compliance Officer and AML Compliance Officer.
Board Members
RAMON A. ROCO
Chairman
MARIE DENISE ROCO-DE LEON
President
RAMON M. HIDALGO
Vice President
ANGELINA H. ROCO
Treasurer
ERNA ROVERA – SANTIAGO
Corporate Secretary
REGINA ROSARIO P. GARRUCHO
Independent Director
RUSSELL Y. LORENZO
Independent Director
LORENZO ANGELO H. ROCO
Director
MIKAELA ANDREA HIDALGO – SISON
Director
ERNA ROVERA - SANTIAGO – VICE PRESIDENT OF ADMIN/HR & SALES
Erna Rovera – Santiago studied Mass Communication at University of Makati. She found passion in various artistic forms and decided to join a chorale and dance group during her school years. She consistently stamped her mark as being in the Top 10 students in their class every school year.
She first pursued a career in Administration and Finance with Aden Services as the Admin and Finance Assistant and Executive Secretary of the Country Manager for 4 years overseeing operations for up to 3 projects in Facilities Management in Masbate Gold Project, Mankayan Benguet and Sagittarius Mining simultaneously. She then showed her mastery in sales joining a BPO company last 2014 hitting sales targets on flight ticket reservations. She finally joined RAROCO Insurance Brokers, Inc. as Admin and HR Manager showing excellence in managing people and company operations last May 2014.
She found passion in managing employee’s and touching people’s lives by updating company protocols and processes for betterment of daily operations. As the Admin and HR Manager, she made sure that all guidelines set are being met including management of the sales team. She is now the Vice President of Admin, HR and Sales – overseeing swift operations of multiple departments within the company. She is also the Corporate Secretary of the Board and the current Data Protection Officer (DPO) of the company.